Atlas Headrest is the number one headrest designer for the wildly popular Herman Miller Aeron chair. The company was founded in 2013 and has become the largest distributor in their niche, with many other competitors popping up to try and copy their work. To this day they are still the only company that has been endorsed by Herman Miller
for use with their iconic chair.
They came to us for a website migration from Wordpress to Shopify and a complete site redesign.
Atlas has a state-of-the-art product that most customers already KNOW they want to purchase before they even get to the site so our goal was to get them from the homepage to the checkout page as quickly and efficiently as possible. Removing any and all barriers to purchase and supplying only the most vital information needed to make a purchase decision at a glance.
We simplified the navigation and product pages making it really easy to get to the product needed and make a purchase.